Why, hello there.

I’m Sarah, a creative strategist and seasoned storyteller with 10+ years of experience in communications strategy, content marketing, creative direction, journalism and technology.
I help smart people shine and audiences connect.
Now tell me about you.
Working on anything interesting?

Communications
Strategy

Gain insight and clarity into your brand’s strengths, blind spots, messages and audiences.

    • Messaging hierarchy and brand strategy

    • Multi-channel B2C MarCom strategy

    • B2B and SaaS communications strategy

    • Funnel marketing strategy and automation

    • Campaign strategy and creator briefs

    • Website infrastructure, content and optimization

    • Brand manifesto, identity and multi-channel styleguide

    • Stakeholder interviews and persona development

    • Social media and community management strategy

    • HR onboarding and internal content strategy

    • Asset development for sales, education and standardization

    • Editorial strategy, channel setup and calendars

    • B2B and authority positioning strategy (subject-matter experts, case studies, white papers, etc)

    • B2C campaign, advertising or contest strategy

    • HR, onboarding and member-based content strategy

    • Content repurposing, updating and optimization

    • Multidisciplinary brief creation, presentation and oversight

    • Design and facilitation of creative brainstorms and strategy meetings

    • Facilitation of collaborative multi-stakeholder problem-solving

    • Support and coordination of creative teams, collaborators and freelancers

Multimedia
Storytelling

Find the right words, voices, questions and stories to connect with your people and communities.

    • Traditional and branded EN/FR journalism

    • Short and long-form bilingual copywriting/copyediting

    • Science and technology writing and editing

    • Bidirectional translation, interpretation and localisation

    • Scriptwriting, speechwriting and presentation optimisation

    • Story ideation, planning, production and publishing strategy

    • Facilitation for multi-voice, diversified storytelling (experts, employees, clients, etc)

    • Editorial oversight of print, digital and social platforms

    • Multinarrative strategy based on key milestones, pain points and objectives

    • Basic audio production and editing for ads, podcasts or interviews

    • Copywriting and scriptwriting for audio stories, news, ads and interviews

    • Bilingual voice-over acting, interviewing and narration

    • Branded podcast ideation, research, casting and production support

    • Bilingual hosting, interviewing and panel moderation

    • Workshop facilitation and support

    • Op-ed, PR and media relations strategy

    • User-generated content strategy

Creative
Direction

Lean on me to fine-tune and translate your ideas into memorable, beautiful assets and experiences.

    • Oversight and facilitation of creative strategies, concepts and briefs

    • Aesthetic and editorial guardianship across networks of collaborators and creators

    • Effective feedback collection, communication and integration

    • Creative brainstorming, idea-building and spaghetti-at-the-wall sessions

    • Effectively communication of project narrative, mission and vision for all creative collaborators

    • Creative orchestration and oversight of all mediums and channels (photo, video, audio, social, text, print, etc.)

    • Quality control and early feedback coordination in order to maximize client time and impact

    • Support with location scouting, bookings, problem-solving and PM throughout asset production

    • Public or private event design, production, programming and marketing

    • Tailored and guided micro-events or VIP tours of Montreal (15 people max)

    • Creative brand activation and placemaking strategies

The things currently tickling my brain

  • Podcast: No Such Thing as a Fish

    The research “elves” behind the UK’s loveliest quiz show – QI – lovingly jab at each-other while presenting their favourite facts of the week . They have great guests too!

    Listen in

  • Video: Shoni 2023

    IYKYK: Shoni is full of delicious hidden gems. To get the word out, I oversaw creative direction, scripting and voice-overs for this video showcasing its energy, spirit and grit.

    Watch it

  • Illustration: Romain Lasser

    To mark the final edition of our long-running magazine, I commissioned the talented Romain Lasser to create a powerful illustration depicting the downtown of tomorrow.

    check it out