Why, hello there.

I’m Sarah, a creative strategist and seasoned storyteller with 10+ years of experience in communications strategy, content marketing, creative direction, journalism and technology.
I help smart people shine and audiences connect.
Now tell me about you.
Working on anything interesting?

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Communications
Strategy

Gain insight and clarity into your brand’s strengths, blind spots, messages and audiences.

    • Messaging hierarchy and brand strategy

    • Multi-channel B2C MarCom strategy

    • B2B and SaaS communications strategy

    • Funnel marketing strategy and automation

    • Campaign strategy and creator briefs

    • Website infrastructure, content and optimization

    • Brand manifesto, identity and multi-channel styleguide

    • Stakeholder interviews and persona development

    • Social media and community management strategy

    • HR onboarding and internal content strategy

    • Asset development for sales, education and standardization

    • Editorial strategy, channel setup and calendars

    • B2B and authority positioning strategy (subject-matter experts, case studies, white papers, etc)

    • B2C campaign, advertising or contest strategy

    • HR, onboarding and member-based content strategy

    • Content repurposing, updating and optimization

    • Multidisciplinary brief creation, presentation and oversight

    • Design and facilitation of creative brainstorms and strategy meetings

    • Facilitation of collaborative multi-stakeholder problem-solving

    • Support and coordination of creative teams, collaborators and freelancers

SEE PROJECTS

Multimedia
Storytelling

Find the right words, voices, questions and stories to connect with your people and communities.

    • Traditional and branded EN/FR journalism

    • Short and long-form bilingual copywriting/copyediting

    • Science and technology writing and editing

    • Bidirectional translation, interpretation and localisation

    • Scriptwriting, speechwriting and presentation optimisation

    • Story ideation, planning, production and publishing strategy

    • Facilitation for multi-voice, diversified storytelling (experts, employees, clients, etc)

    • Editorial oversight of print, digital and social platforms

    • Multinarrative strategy based on key milestones, pain points and objectives

    • Basic audio production and editing for ads, podcasts or interviews

    • Copywriting and scriptwriting for audio stories, news, ads and interviews

    • Bilingual voice-over acting, interviewing and narration

    • Branded podcast ideation, research, casting and production support

    • Bilingual hosting, interviewing and panel moderation

    • Workshop facilitation and support

    • Op-ed, PR and media relations strategy

    • User-generated content strategy

SEE PROJECTS

Creative
Direction

Lean on me to fine-tune and translate your ideas into memorable, beautiful assets and experiences.

    • Oversight and facilitation of creative strategies, concepts and briefs

    • Aesthetic and editorial guardianship across networks of collaborators and creators

    • Effective feedback collection, communication and integration

    • Creative brainstorming, idea-building and spaghetti-at-the-wall sessions

    • Effectively communication of project narrative, mission and vision for all creative collaborators

    • Creative orchestration and oversight of all mediums and channels (photo, video, audio, social, text, print, etc.)

    • Quality control and early feedback coordination in order to maximize client time and impact

    • Support with location scouting, bookings, problem-solving and PM throughout asset production

    • Public or private event design, production, programming and marketing

    • Tailored and guided micro-events or VIP tours of Montreal (15 people max)

    • Creative brand activation and placemaking strategies

SEE PROJECTS

The things currently tickling my brain

  • Podcast: No Such Thing as a Fish

    The research “elves” behind the UK’s loveliest quiz show – QI – lovingly jab at each-other while presenting their favourite facts of the week . They have great guests too!

    Listen in

  • Video: Shoni 2023

    IYKYK: Shoni is full of delicious hidden gems. To get the word out, I oversaw creative direction, scripting and voice-overs for this video showcasing its energy, spirit and grit.

    Watch it

  • Illustration: Romain Lasser

    To mark the final edition of our long-running magazine, I commissioned the talented Romain Lasser to create a powerful illustration depicting the downtown of tomorrow.

    check it out