Creating Alignment

Be it to bolster internal pride or to announce a new project, my tactical experience, cross-channel versatility and shoestring pragmatism will help you
focus on outcomes.

Explore a few pet projects below.
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  • Brand Activation

    Objective
    To welcome workers back downtown post-pandemic by distributing +7k branded office plants for Earth Day.

    Deliverables
    Campaign strategy, Event brand and identity, Partnership Agreements, Outreach and invitation strategy, Event design, Event video

    Role
    Brand strategy, messaging hierarchy, creative direction, partnership coordination, event UX and signage strategy, PR support, promotional strategy.

    SEE VIDEO

  • Political Launch

    Objectives
    To announce the creation and vision of a new alliance between key downtown stakeholders and governmental decision-makers.

    Deliverables
    Landing page, press release, press package, press conference, presentation, photography and videography


    Role
    Production and positioning support, creative direction, copywriting and copyediting, information hierarchy, PR strategy support, translation.

    SEE WEBSITE

  • Event Launch

    Objectives
    To brand, launch and encourage foot traffic for a new foodie event in Shaughnessy Village.

    Deliverables
    Event brand and identity, business recruitment strategy, event promotion and PR strategy

    Role
    Event and messaging strategy, creative direction, PR support, B2B communications, partner relations, merch coordination.

    SEE TIMEOUT AWARD