Creating Narrative

Be it to humanize your brand or position yourself as a trusted industry expert, my pedagogical, people-centric approach to storytelling will help you
engage, entertain and educate.

Explore a few pet projects below.
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  • Ghostwriting

    Objective
    To announce the rebranding of former Écorce studios while positioning our expertise on matters of digital marketing and rebranding.

    Deliverables
    Editorial strategy, 3-part article series

    Role
    Editorial strategy, research and ghostwriting.

    READ ARTICLE

  • Thought Leadership

    Objective
    To educate hospitality industry experts about the power and applications of text analytics in their field.

    Deliverables
    Long-form, SEO optimized B2B articles and guides.


    Role
    Ideation, research and writing

    SEE ARTICLES

  • Magazine Publishing

    Objective
    To publish and optimize four yearly editions of the printed Montréal centre-ville magazine in order to promote and showcase all things downtown Montreal.

    Deliverables
    70+ page print magazine, editorial outline and briefs, 8+ pages of partner and member advertising.

    Role
    Creative and editorial direction, content and location scouting, creative briefing for photographers and designers, partner relations, launch strategy, content optimization, partner relations, final proofing and approvals.

    SEE LAST ISSUE

  • Conference Content

    Objective
    To conduct comprehensive analysis, summarize critical content, and share key insights from the C2 Montreal conference in a beautiful 300+ page coffee book in order to generate engagement and learning amongst partners, speakers and attendees.

    Deliverables
    Conference or working session notes, 15 to 20 short to long-form summary articles and explainers, design and layout indications for final production.

    Role
    Content analysis, editorial support, research, writing, editing.

    SEE 2017 EDITION

  • Content Strategy

    Objective
    To craft and implement a high-impact B2B lead gen strategy focused on attracting, converting and supporting international startups across the emerging tech industries.

    Deliverables
    Editorial strategy, content calendar, long-form guides and articles, short-form how-tos and pillar articles, social copy.

    Role
    Content strategy, editorial direction, ghostwriting, editing, research and project management.

    SEE ARTICLE

  • HR Communications

    Objective
    To foster pride, promote internal voices and attract new talent by showcasing Gsoft’s roles, tools, culture and values.

    Deliverables
    Long-form thought leadership articles, long-form employee profile articles.

    Role
    Editorial strategy, interviewing, writing and editing.

    SEE ARTICLE