Why, hello there.

I’m Sarah, a creative strategist and seasoned storyteller with 10+ years of experience in communications strategy, content marketing, creative direction, journalism and technology.
I help smart people shine and audiences connect.
Now tell me about you.
Working on anything interesting?

Communications
Strategy

Gain insight and clarity into your brand’s strengths, blind spots, messages and audiences.

Multimedia
Storytelling

Find the right words, voices, questions and stories to connect with your people and communities.

Creative
Direction

Lean on me to fine-tune and translate your ideas into memorable, beautiful assets and experiences.

The things currently tickling my brain

  • Podcast: No Such Thing as a Fish

    The research “elves” behind the UK’s loveliest quiz show – QI – lovingly jab at each-other while presenting their favourite facts of the week . They have great guests too!

  • Video: Shoni 2023

    IYKYK: Shoni is full of delicious hidden gems. To get the word out, I oversaw creative direction, scripting and voice-overs for this video showcasing its energy, spirit and grit.

  • Illustration: Romain Lasser

    To mark the final edition of our long-running magazine, I commissioned the talented Romain Lasser to create a powerful illustration depicting the downtown of tomorrow.